Walmart - 2024

Unlocking a $3B opportunity

Unlocking a $3B opportunity

Logistics platform that empowers eCommerce organizations to leverage Walmart’s supply chain and delivery services.

Logistics platform that empowers eCommerce organizations to leverage Walmart’s supply chain and delivery services.

B2B

B2B

B2B

Enterprise tools

Enterprise tools

Enterprise tools

Fulfillment & Logistics

Fulfillment & Logistics

Fulfillment & Logistics

Examples of logistics screens
Examples of logistics screens

My contribution

Role - Principal design lead

Driving the design of a zero-to-one logistics platform, I led the design vision and strategy for Walmart Logistic Services, directing 20 teams of engineers, product managers, and designers with 3 direct reports. Our work will impact enterprise clients and millions of users, and unlock a $3 billion revenue opportunity for Walmart.

$3 billion

Revenue opportunity for Walmart

Additionally, I played a key role in developing a Visual QA process for a globally diversified team, accelerating deployment, and enhancing design-engineering collaboration.

Goal

Develop a unified platform to commercialize Walmart supply chain assets by building a unique platform and utilizing existing experiences from Walmart Fulfillment Services and modify them for Enterprise clients.

Solution

Leveraging Walmart Marketplace components, I adapted and created an inventory management and order fulfillment enterprise platform by enhancing, simplifying user experience, and optimizing the design to serve distinct needs of each client persona. The final solution resulted in an increase in user engagement, expanded market reach, and a more intuitive client journey.

Discovery

As a leader, I conducted a detailed discovery (Workshops, data-driven insights, competitive analysis, information architecture, experience audit) and participated in research (Generative and Kano) to create a vision that aligns with the stakeholders and unifies teams to deliver a successful product.

I conducted a detailed discovery (Workshops, Competitive analysis, information architecture, experience audit) and participated in research (Generative and Kano) to help define vision, align with the stakeholders and and understanding user needs to deliver a successful product..

I conducted a detailed discovery (Workshops, Competitive analysis, information architecture, experience audit) and participated in research (Generative and Kano) to help define vision, align with the stakeholders and and understanding user needs to deliver a successful product..

Methods

Product Vision workshop

Inspired by Roman Pichler’s vision workshop, I designed and conducted a session to align on product vision.

Key outcome

Key outcome

The workshop helped the design, product, business, and engineering teams to:

  • Visualize conversations

  • Make constructive decisions

  • Produce a shared point-of-view

Solution ideation workshop

Using the Design Thinking methodology, I facilitated a workshop to brainstorm ideas and develop solutions.

Key outcome

Key outcome

The workshop helped in understanding the breadth and depth of the initiative and helping to:

  • Prioritize design delivery

  • Define engineering priority

  • Identify risks and dependencies

The workshop helped in understanding the breadth and depth of the initiative and helping to:

  • Prioritize design delivery

  • Define engineering priority

  • Identify risks and dependencies

Generative research study

I contributed to planning research study aimed at understanding how the logistics platform could support enterprise clients.

Key outcome

Key outcome

The research helped design and product teams to get critical insights about enterprise client pain points like Order management, data and reporting, API integration, and inventory management.

The research helped design and product teams to get critical insights about enterprise client pain points like Order management, data and reporting, API integration, and inventory management.

Vision

Vision

Create a unified platform to monetize Walmart supply chain assets and address the logistical requirements of enterprise clients.

Create a unified platform to monetize Walmart supply chain assets and address the logistical requirements of enterprise clients.

Key flows

The MVP experience of the Walmart Logistics Services platform is designed to streamline operations for enterprise businesses (B2B, B2C, D2C). It simplifies the user experience by ensuring core flows—Inventory management and Order fulfillment—are available from the start, laying a strong foundation for future updates and new features.

Inventory management

Inventory management screens examples

The inventory page was adapted from the current Walmart Fulfillment page I had designed and adapted for logistic services to show actionable insights, better reporting for a optimized seller experience. I focused the design decisions based on the following HMW's:

  • Provide real-time visibility into stock levels, movements, and inventory health?

  • Allow Enterprise Clients to request Return to Vendor for WFS-held inventory?

  • Enable enterprise clients to manage large and diverse inventories across multiple locations?

  • Enable enterprise clients to manage large and diverse inventories across multiple locations?

  • Provide real-time visibility into stock levels, movements, and inventory health?

  • Allow Enterprise Clients to request Return to Vendor for WFS-held inventory?

  • Enable enterprise clients to manage large and diverse inventories across multiple locations?

  • Provide real-time visibility into stock levels, movements, and inventory health?

  • Allow Enterprise Clients to request Return to Vendor for WFS-held inventory?

  • Enable enterprise clients to manage large and diverse inventories across multiple locations?

  • Provide real-time visibility into stock levels, movements, and inventory health?

  • Allow Enterprise Clients to request Return to Vendor for WFS-held inventory?

Order fulfillment

Order fulfillment screen examples
Order fulfillment screen examples

The orders page is the “heartbeat” of the logistics service, it enables enterprise clients to submit fulfillment orders, cancel new orders and receive notifications on order status. I focused the design decisions based on the following HMW's:

  • Enable Enterprise Clients to easily submit new orders?

  • Provide Enterprise Clients real-time tracking of new orders?

  • Deliver comprehensive reporting and analytics?

Shipments

Shipment screen examples.

The Shipment page was adapted from the current Walmart Fulfillment section I helped create, and modified for logistics services to enable sellers to set up inbound inventory shipments by selecting carrier options, freight types, and case details. I focused the design decisions based on the following HMW's:

  • Enable Enterprise Clients to view in-stock and out-of-stock inventory on the platform?

  • Provide Enterprise Clients the ability to request restocking of aged, out-of-stock inventory?

  • Allow Enterprise Clients to request Return to Vendor for WFS-held inventory?

Design impact

$3B

Potential revenue for Walmart by FY27

$65M

Contributory profit to Walmart

$30M

Projected revenue for a client in FY26

  • Client experience - I led an initiative to build on our experience with Walmart Fulfillment Services, adapting it to better serve our Enterprise clients. The result was a unified, scalable platform designed for long-term growth—supporting Walmart’s vision of becoming the go-to logistics partner for third-party sellers.

  • Planning and design - I actively contributed to the design process, strategic planning, execution, and stakeholder communication. In addition to design, I implemented the team’s first Visual QA process, ensuring a smooth, bug-free experience for end users.

  • Vision and design workshop - I conducted and planned workshops to help drive a singular product vision and strategy with a globally diverse team.

  • Planning and design - I actively contributed to the design process, strategic planning, execution, and stakeholder communication. In addition to design, I implemented the team’s first Visual QA process, ensuring a smooth, bug-free experience for end users. - I actively contributed to the design process, strategic planning, execution, and stakeholder communication. In addition to design, I implemented the team’s first Visual QA process, ensuring a smooth, bug-free experience for end users.

  • Vision and design workshop - I conducted and planned workshops to help drive a singular product vision and strategy with a globally diverse team.

  • Research study - Participated in the generative research and Kano study that provided the team in getting insightful information about the client and prioritize product features.

Case study for this showcase is available upon request

Case study for this showcase is available upon request

Case study for this showcase is available upon request