Walmart - 2024
My contribution
Role - Principal design lead
Driving the design of a zero-to-one logistics platform, I led the design vision and strategy for Walmart Logistic Services, directing 20 teams of engineers, product managers, and designers with 3 direct reports. Our work will impact enterprise clients and millions of users, and unlock a $3 billion revenue opportunity for Walmart.
$3 billion
Revenue opportunity for Walmart
Additionally, I played a key role in developing a Visual QA process for a globally diversified team, accelerating deployment, and enhancing design-engineering collaboration.
Goal
Develop a unified platform to commercialize Walmart supply chain assets by building a unique platform and utilizing existing experiences from Walmart Fulfillment Services and modify them for Enterprise clients.
Solution
Leveraging Walmart Marketplace components, I adapted and created an inventory management and order fulfillment enterprise platform by enhancing, simplifying user experience, and optimizing the design to serve distinct needs of each client persona. The final solution resulted in an increase in user engagement, expanded market reach, and a more intuitive client journey.
Discovery
Methods
Product Vision workshop
Inspired by Roman Pichler’s vision workshop, I designed and conducted a session to align on product vision.
The workshop helped the design, product, business, and engineering teams to:
Visualize conversations
Make constructive decisions
Produce a shared point-of-view
Solution ideation workshop
Using the Design Thinking methodology, I facilitated a workshop to brainstorm ideas and develop solutions.
Generative research study
I contributed to planning research study aimed at understanding how the logistics platform could support enterprise clients.
Key flows
The MVP experience of the Walmart Logistics Services platform is designed to streamline operations for enterprise businesses (B2B, B2C, D2C). It simplifies the user experience by ensuring core flows—Inventory management and Order fulfillment—are available from the start, laying a strong foundation for future updates and new features.
Inventory management

The inventory page was adapted from the current Walmart Fulfillment page I had designed and adapted for logistic services to show actionable insights, better reporting for a optimized seller experience. I focused the design decisions based on the following HMW's:
Order fulfillment
The orders page is the “heartbeat” of the logistics service, it enables enterprise clients to submit fulfillment orders, cancel new orders and receive notifications on order status. I focused the design decisions based on the following HMW's:
Enable Enterprise Clients to easily submit new orders?
Provide Enterprise Clients real-time tracking of new orders?
Deliver comprehensive reporting and analytics?
Shipments

The Shipment page was adapted from the current Walmart Fulfillment section I helped create, and modified for logistics services to enable sellers to set up inbound inventory shipments by selecting carrier options, freight types, and case details. I focused the design decisions based on the following HMW's:
Enable Enterprise Clients to view in-stock and out-of-stock inventory on the platform?
Provide Enterprise Clients the ability to request restocking of aged, out-of-stock inventory?
Allow Enterprise Clients to request Return to Vendor for WFS-held inventory?
Design impact
$3B
Potential revenue for Walmart by FY27
$65M
Contributory profit to Walmart
$30M
Projected revenue for a client in FY26